How Green Planning creates business value - With Niek Vaessen

Why set Green Planning objectives? How do these sustainability targets impact supply chains? And what role does technology play? 

Niek Vaessen, former Director of Business Transformation at Bridgestone, sheds light on the business value of Green Planning. 

Chapters

• 0:37 What are you passionate about?
• 1:19 Has Green Planning already been applied in companies?
• 4:05 What sustainability KPIs or targets can we measure?
• 5:05 What’s the impact of Green Planning on supply chains today?
• 7:00 How does Green Planning create business value?
• 8:15 How does technology, particularly AI, play a role in Green Planning?
• 9:06 Can you share real-world examples of successfully implemented sustainability targets?
• 10:29 For those starting, what's the initial step in adopting Green Planning?